LinkedIn’s Social Selling Index (SSI) is often viewed as a score that reflects how active or visible you are. In reality, it is the foundation of something far more powerful. From Score to System shows how to move beyond activity and turn SSI into a practical framework for predictable pipeline and revenue growth.

Grounded in the principles of the Conversation Operating System (COS), this guide explains how to translate digital behaviours into measurable business impact. It explores how the four pillars of SSI align with COS value levers such as Personal Brand, Content Creation and Engagement, and how to use your Route to Revenue Map as a rolling 15-month guide for growth.

The outcome is a new way of using LinkedIn, where visibility builds trust, trust creates conversation, and conversation generates pipeline.

Download the two-pager to learn how small behavioural shifts can create a reliable and sustainable system for revenue growth and sales success.

From Score to System: Using LinkedIn’s SSI to Build Predictable Pipeline

Conversation Creation